What happens when you type "Italian" in the YouTube search box Featured

Trying to learn something about a specific culture via YouTube can be tricky and dangerous: one might end up in a Dedalus of stereotypes and misconceptions that will lead to a faulty understanding of such a complex and beautiful expression of humanity. When it comes to Italy and Italians you actually know what's coming: thousands of videos about recipes and hand gestures and some very bad joke about how Italians do things.

As usual, we're here to help: this is why our team of social media engineers has performed a deep research on your behalf, trying to spot the most interesting/genuine/disturbing videos about Italians and Italy on YouTube.

Let's start with a milestone: Peter Griffin turning into an Italian. He actually already did it in the past, and with poor but yet hilarious results. This time McFarlane & friends seem to try setting the record straight, at least linguistically: the Italian-spoken part sounds very genuine, although the whole concept of the video is based on the usual stereotypes concerning more Italian-Americans than Italian-Italians.

Italian Food

In the past 12 months, Buzzfeed has almost literally bombed the audience with videos of people reacting to things or people asking other people silly questions. There is though one video that we can define accurate, and it shows a bunch of young Italians trying US "snacks". Now, we know we are kinda bitchy about our food, and that might be a flaw sometimes but... how can you call those things? I mean, seriously: pink chips?

On the same page, here's a very entertaining video showing Italian nonne tasting the (in)famous Olive Garden menu. Just two observations: there are, obviously, two intruders in the video and, dear grandma, merda means literally "shit", but we know you're too polite to say that.

Want some real Italian food? Fear not, the YouTube is packed with recipes, some of which are actually genuine.

Italian Music

For the person who's writing, this subject is kinda sensitive, and I must admit that YouTube results for "Italian music" didn't fail to confirm my prejudice: the idea that the whole world has of music coming from Italy is stereotyped, outdated and somehow offensive. This, needless to say, is also (or mainly) our fault, as we like to export bright examples of musical putrescence turning them into semi-global events.

Anyway, let's take a look to these top YouTube results regarding Italian songs and music: just don't hope for the best.

Music for an Italian Dinner: seriously? Some songs in this cheesy bunch of trite hits are not even Italian. Swing and crooning are definitely NOT part of Italian musical culture.

Best Italian Songs of the decade: "best" according to who? I understand some of these are quite big names in the Italian scene, but honestly Italian rock has much more to offer other than this depressing list copy-paste songs.

Fergie - Be Italian (from "Nine"): I would have gladly ignored this video if it wasn't for the stereotype of Italian kids confronting prosperous sexuality ad a very young age. Welcome to Italy, where everything is like in a Dolce&Gabbana commercial!

Italian YouTubers

It turned out that Italy has actually produced some pretty famous YouTube stars and influencers. I honestly did vaguely know two of them, and as an Italian I have mixed feelings about how they export, let's say, Italian lifestyle.

Let's start with Marzia, showing up with this video in the first page of my YouTube search. She's the girlfriend of one of the most famous Youtubers in the world, Pewdiepie, and probably one the most famous italian Youtubers too. She seems like a very pretty girl and a pleasant person. I mean, I wouldn't dislike the world to think that "Italians" are this way. Btw the video is kinda fun at the beginning and then becomes boringly dumb.

Greta Menchi popped out of the YouTube world because of a controversy: she has been nominated as a member of the jury at the last Sanremo Festival, arousing the indignation of some web bullies who thought she was not skilled enough for the job (as if one needed to be skilled to take part to Sanremo...).

The late great Gianluca Vacchi is an Italian mystery: self-proclaimed viveur, he is actually CEO of a big firm and apparently spends his life on a boat wearing a pareo and dancing like a tourist resort entertainer. I kinda like the guy, although his videos carry an idea of "Italianity" that doesn't exist in real life.

Italian Language

And here we are in my area of expertise! Fear not, I won't bore you with Italian language tips or grammar. As a proof of my good intentions, here's a small introduction:

Simply the best scene EVER about foreigners coping with Italian language.

And here it comes the weird stuff: picking up speaking Italian. Apart from the fact that the guy doesn't even speak Italian properly, this technique seems to work fine, although sometimes he seems to slip into sexual harassment.

20 Italian words you are saying wrong: about time, finally our American and British friends will understand how to pronounce grazie correctly! :D

I wouldn't even dare to comment this: it's Monty Python, therefore it's amazing by definition.

Italian Hand Gestures

Interesting topic, isn't it? Although non-verbal communication is a part of every language, Italians seem to rely on that massively: this is why an Italian language students will definitely need some guidance! YouTube is actually packed with videos illustrating Italian gestures, so help yourselves. And yes, the first video is from Dolce&Gabbana, and it's superb.

Want some more? Check out our infographic about Italian gestures!

Italian Culture

Sailing the sea of misconceptions about Italian culture I encountered two videos which seem to be encouragingly accurate, the first from an Italian Youtuber, the second from Tia, an half-Jamaican, half-Nigerian, American born girl with a lovely accent and a very fun attitude.

WTF area

Yes, there are strange videos too. Like this first one, that shows Italian cops (presumably) trying out a bulletproof vest.

This is weird and I don't even know why it has so many views, especially considering that in Italy we tend not be that much into guns.

If you follow us, you already know the guy: Italian Spiderman, not really Italian and yet simply MAJESTIC.

Indeed, Kobe Bryant is amazingly fluent in Italian. Didn't you know that? He was born and partially raised in the Belpaese while his father, Joe Bryant, was playing for Italian teams.

 

And with this last firework ends our short playlist of YouTube videos about Italians and Italian Culture. If you liked it, please share and comment with your own suggestions!

 

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Learn Italian words: la famiglia! Featured

Family, in Italy, is a big deal: we all know that. This is why, for an Italian language student, wading through Italian kinship terms can be really challenging. But hey, that's exactly the reason why we're here! Check out this brand new infographic about Italian kinship terms and learn how to properly address your nonna in Italian (getting some treat in return!). :)

Learn Italian words: in famiglia

Want some more? Listen to the new episode of Aperitalia, entirely focused on kinship names and aggettivi possessivi, now available for download!

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Parola di Dio: 13 common Italian expressions taken from the Bible Featured

Although Italy is officially a work-based secular state, Italian language and culture are scattered with open references to the Judaic and Christian traditions. The Bible itself, having been the one and only source of education for centuries, seems to be a neverending source of idioms and forms of speech. Even without embracing any particular confession, we thought it would be a good idea to collect 13 of the most common idioms taken from the Book of Books.

Capro espiatorio - learn italian words1. Fare da capro espiatorio (to be a scapegoat).

We tried to start with an easy one since this form of speech is also present in English and in many other Indo-European languages (Benjamin Malaussene, anyone?). The expression comes directly from the Jewish tradition, mentioned in Leviticus 9:15, of sacrificing a goat as a ritual of purification during the Yom Kippur. Passing from the original meaning to the modern one of being a person unfairly blamed for some misfortune doesn’t require too much effort.

2. Essere una manna dal cielo (to be a boon).

manna dal cielo - learn italian words

Manna (or Mana) was an edible substance that, according to the Bible (Exodus 16:1-36 and Numbers 11:1-9) and the Quran, God provided for the Israelites during their travels in the desert. This image is so deeply rooted in the Italian language that one could actually use this expression to cheer up when something good (and yet unexpected) happens: è proprio una manna dal cielo!

Occhio per occhio, dente per dente - learn italian words3. Occhio per occhio, dente per dente (eye for an eye).

This very common expression is a direct reference to the law of retaliation (legge del taglione in Italian), the principle that a person who has injured another person is to be penalized to a similar degree. In a wider sense, this expression is used whenever one is seeking some form of revenge.

4. Seminare zizzania (to drive a wedge, to sow discord).

This one comes from the Gospel of Matthew, in which we can find the Parable of the Tares (Parabola della zizzania). Tares is actually darnel, a type of grass\weed that ruins crops, and it is used here as a metaphor for the struggle between the spiritual children of Christ (the good seeds) and the unbelievers (the tares).

5. Vendersi per un piatto di lenticchie (to sell yourself for a mess of pottage).

per un piatto di lenticchie - learn italian words

In the Book of Genesis 25:29-34 we find the two sons of Isaac, Esau and Jacob. The latter, one day, offered his brother the sale of his birthright in exchange for a lentil soup. The expression is often used to describe the action of giving away something of profound value for goods of derisory nature.

restare di sale sodoma e gomorra - learn italian words6. Restare di sale (to be flabbergasted).

Again in the Book of Genesis 19:1-26 is told the dramatic story of Sodom and Gomorrah, destroyed by God for being consumed by vice and idolatry. The expression makes reference to the fate of Lot’s wife, who was told not to look back while escaping from the cities. The woman disobeyed and was turned into a pillar of salt. The idiom is currently use to express disbelief or surprise (“alla notizia, sono rimasto di sale!”).

7. Gigante dai piedi d’argilla (giant with clay feet).

gigante dai piedi di argilla enron - learn italian words

This expression comes from the Book of Daniel in which the prophet tells about the dream of King Nabucodonosor: a giant statue with golden head, silver chest, bronze legs and, as a matter of fact, clay feet. Today this form of speech is a metaphor for something huge (such as a corporation or a party) which does not have steady foundations.

8. Essere il beniamino (to be the favourite).

Beniamino (Benjamin) was Jacob’s last and favourite son. Therefore, in Italian, essere un beniamino means being someone’s pupil: a very good football player can be il beniamino dei tifosi, or a famous actor can be il beniamino del pubblico and so on.

9. Niente di nuovo sotto il Sole (nothing new under the Sun).

One of the most poetic and intense books of the Old Testament, the Book of Qoelet (1:9) is responsible for this sometimes abused quote (nihil sub sole novum in latin), which is used to indicate an unchanging (and unchangeable) situation.

servire due padroni arlecchino goldoni - learn italian words10. Servire due padroni (to be a two-timer).

Although brought to fame by playwright Carlo Goldoni and his Arlecchino, this expression comes from the Gospel of Luke (16:13): “One cannot serve two masters, nor two mistresses”. The meaning is clear: the idiom is used as a reference to a double-crosser, a two-timer.

11. Gettare le perle ai porci (casting pearls before swine).

We find this expression in Matthew 7:6, meaning “to give things of value to those who will not understand or appreciate it”.

12. Muoia Sansone con tutti i Filistei (let Samson die with the Philistines).

The Book of the Judges (16:18-21; 28-30) tells the story of Samson, an Israelite judge who performed feats of strength against the Philistines but was betrayed by Delilah, his mistress. Blinded by revenge, Samson decided to destroy Philistines temple with his bare hands, although he knew he would die too. The idiom is often used in reference to someone who doesn’t hesitate to harm him or herself if it helps hurting others.

13. Essere un Giuda (to be a Judas).

cenacolo leonardo da vinci essere un giuda - learn italian words

The figure of Judas is commonly used (not exclusively but very widely in the Italian language) to indicate a traitor. Along with his name, the expression per trenta denari (for 30 pieces of silver) indicating the amount of money earned by Judas to betray Jesus Christ, is often used.

So this was our list, but please feel free to integrate it and suggest new idioms in the comments! Amen. :D

 

 

 

 

 

 

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Not just Venezia: where to celebrate "Carnevale" in Italy Featured

The history of Carnevale is long and interesting, and in fact it has its roots in the ancient times, when, during, feasts like the Saturnalia in the Roman age or the Dionysia for the ancient Greeks, common people had the occasion, for just one day, to switch their social roles with the dominant class. As for the term, it directly descends from the late latin CARNE LEVAMEN, indicating the last night during which meat could be consumed before Lent. As you can see, the whole concept of Carnevale is deeply rooted in the Italian territory and Italian Language and Culture, hence the presence of a flourishing and multi-colored tradition all along the Belpaese (and its main island).

Carnevale di Acireale (Sicilia)

carnevale di acireale barocco - learn Italian in Italy

Not only music and parades but also delicious traditional food! All this in the stunning scenario of one of the gems of the Sicilian Barocco.
Traditional mask: Abbatazzu.

Carnevale di Cento (Ferrara) - learn Italian in ItalyCarnevale di Cento (Emilia Romagna)

Huge floats (up to 20 meters!), spectacular parades and the tradition of the gettito (basically a public giveaway of gifts and gadgets thrown from the carnival floats) are the main features of this carnival, which is also twinned with the Rio de Janeiro celebration.
Traditional mask: Tasi, which is burned on the last day of celebrations.

 

Landzette carnevale coumba freida - Learn Italian in ItalyCarnevale di Coumba Freida (Valle d'Aosta)

Held in a francophone territory, the "carnival of the cold valley" commemorates the passage of Napoleonic soldiers represented in traditional dressings and wooden masks.
Traditional mask: Landzette.

 

musica arabita fano carnevale - learn Italian in ItalyCarnevale di Fano (Marche)

The most ancient carnival in Italy (and one of the most ancient in Europe), the first edition of this feast dates back to 1347. Just as in Cento, the getto is the main event here, together with a very unusual concert of Musica Arabita, played (just like Einsturzende Neubauten would have done!) with cutlery and tin cans.
Traditional mask: Vulon

 

carnevale di ivrea battaglia delle arance - learn Italian in ItalyCarnevale di Ivrea (Piemonte)

This carnival is actually the commemoration of a very particular rebellion against the tyranny of the ius primae noctis, which is allegorically set about with oranges thrown by the crowd.
Traditional masks: il Tiranno and Violetta la Mugnaia.

 

madonna di campiglio carnevale asburgico - learn Italian in ItalyCarnevale di Madonna di Campiglio (Trentino Alto-Adige)

The wonderful scenario of the Dolomiti is the set of this princely celebration which derives directly from the Asburgic Carnival (still celebrated in Austria).
Traditional masks: Princess Sissi and Francesco Giuseppe.

 

carnevale di mamoiada mamuthones e issohadores - Learn Italian in ItalyCarnevale di Mamoiada (Sardegna)

One of the most characteristic carnivals of the country, this celebration focuses on the folkloristic characters of Mamuthones and Issohadores, in an allegoric representation of the life of shepherds. Dressing up Mamuthones is an event by itself, since they have to carry on their backs up to 30kg of cowbells!
Traditional masks: Mamuthones and Issohadores.

 

meneghino carnevale ambrosiano - learn Italian in ItalyCarnevale di Milano (Lombardia)

Celebrated right after all the other carnivals have ended, this feast actually starts on the Mardi Gras and goes on for a whole week, commemorating S. Ambrogio and his pilgrimage.
Traditional mask: Meneghino.

 

carnevale putignano carro allegorico - Learn Italian in ItalyCarnivale di Putignano (Puglia)

From far north to far south, this carnival, besides being of the Europe's first, is also a fierce contest between renown masters of papier-mache. Starting from January, 17th (feast of S. Antonio Abate), every Thursday is focused on a satirical representation of one particular social class, sparing literally no-one, not even the cornuti (husbands who have been cheated).
Traditional mask: Farinella.

 

venezia maschera carnevale gondola - Learn Italian in ItalyCarnevale di Venezia (Veneto)

And here we are: this is probably the most famous carnival in Italy, a succession of parades and events in the majestic scenario of a city lost in time. No further comment needed!
Traditional mask: Baùta.

 

carnevale di viareggio carro - Learn Italian in ItalyCarnevale di Viareggio (Toscana)

Arguably second only to Venezia in terms of fame, this carnival is characterized by huge allegoric floats of papier-mache. The position of Viareggio, easily reachable and very close to landmarks such as Firenze and Pisa, brings thousands of tourists every year to the parades.
Traditional mask: Burlamacco.

 

And what about Rome?

The Eternal City doesn't host a historical carnival, but you can find several events scattered all over the city, especially during the night of Mardi Gras and Jeudi Gras. Check out this year's event here and don't miss our Carnival party tonight!  

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Learn Italian words: gli animali Featured

Hello everybody, it's time for a new infographic to learn Italian words!

Animal names in a foreign language might not be that obvious and are actually one of the most problematic section of the Italian vocabulary for many Italian language students. Many of these names are actually used in common Italian idioms and sayings. A few examples:

  • Il lupo perde il pelo ma non il vizio (the wolf changes its fur, but never changes its behavior)
  • Can che abbaia non morde (barking dog doesn't bite)
  • A caval donato non si guarda in bocca (don't look a gift horse in the mouth)
  • Essere una pecora nera (to be a black sheep)
  • Avere occhi di falco (to have hawk's eyes)
  • Ripetere a pappagallo (to repeat like a parrot)

Here you'll find some animal names in Italian divided into categories: pets, farm animals, forest animals, mountain animals and a selection of birds.

Enjoy!

Learn Italian words: animal names, an infographic!  

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What I learned as an expat in Italy Featured

To honor to my sixth month here in Rome (which sadly will be also my last) I would like to share with you today some VERY informal thoughts on what I learned in Italy. I will take you back to 11 August 2016, the day I arrived here in the beautiful Rome. The sun was shining and it was a summer day like all others in Italy so the streets of Rome were full of Romans (surprise! They don't go on vacation that much: Rome is a really busy town), which brings us to the first thing you should learn in Italy:

  • it’s REALLY important to learn the language and make an effort to practice it on the streets and in stores with locals. Not everyone is able to speak English and, as you will figure out, a lot of things are only available in Italian, although, especially in the city center, you will find amusing examples of broken English. For that purpose, certain internet pages packed with Italian Language lessons and exercises are a blessing. Or you can always do it the old fashioned way and learn Italian by joining an Italian Language Course (as I did, and my Italian is so good that I am still writing articles in English! :P).

Being installed in my new home for this six months, I had to go out for grocery shopping, which I know is not the most fashionable shopping you can do but it has to be done. Anyway, this brings us to the second thing I learned:

  • when in Italy, you should get to know your local Italian cuisine - because no, there isn't just ONE Italian cuisine. Not all of the food that you are familiar with in your home country will be available in the supermarkets, that’s why it is important to learn how to cook with the food that is available in Italy. The Italian cuisine is more than only pasta or pizza: make the best out of it and join an Italian Cooking Class where you will also be able to practice Italian and make new friends which share with you the disgrace of being totally incompetent in preparing a decent Italian dish.

Last but not last there is the thing that I enjoyed the most here:

  • learn how to appreciate Italian culture. It’s maybe quite different from yours and it the difference can be disorienting at first but, believe me, these people really know how to live. The culture of having an aperitivo after work with your friends, enjoying a good meal for (at least) a couple of hours, having a walk through the city center or just spending your afternoon while doing nothing and drinking espresso should be included in the world heritage list. The Italian culture is about the importance of family and friends in your life and that’s what will make your new Italian friends the unforgettable ones. Or, at least, this is what happened to me!

Expat living in Rome - Learn Italian in Rome  

Arrivederci Roma, alla prossima avventura! xoxoxo

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2017 is coming! New year's resolutions for Italian language learners Featured

Brace yourselves, Capodanno is coming!

The new year means 365 days of new experiences, with of course all chances to make your wishes come true and to finally do everything that you want to do... at least on paper! For instance, this year 2016 I wanted to learn Italian and I can tell you that, although I didn't turn into Dante Alighieri, I manage to speak some Italian by now and I can proudly order my magnificent lasagna avoiding puzzled looks by the waiters. If learning a new language is also on your list for 2017, keep on reading! And if this isn't the case, well, also continue reading, for maybe after this you will add “learning Italian” to your list too. :)

As you might know, the foundation of language learning is motivation, and that motivation you can get out of almost anything. For example: family, friends or maybe even this blog. Remember learning a language is not easy, but if you really want it you can do it! How to start with your language learning experience in the new year? First of all, you need a to-do-list. This will help you in the first steps of your journey, which usually are the hardest ones. But fear not, after those the rest will be easier.

Tips to start learning Italian

1. Download an application to approach basic Italian vocabulary. For example Duolingo, Memrise or Speak and Translate. Say to yourself this is the new year and I am going to do every day 20 minutes of practice or 10 exercises with this application. It's easy to get this accomplished because you can use these applications everywhere. Besides, you don't really need to focus on grammar when making acquaintance with a foreign vocabulary, but this will turn very useful later on, when things will get more serious.

2. Approach the grammar, and do it in the most casual and informal way you can: find yourself a penpal or, even better, a tandem friend through one of the many websites that offer such service. Start exposing yourself to the new language and try to practice, with the help of a native, fixed expressions and very simple idioms you will be able to use to "survive" speaking your target language. Beware, though: being part of a tandem means that you need to guide your new friend through the discovery of your own mother language. It's a good way to get mutual benefits and increase your motivation while making new international friends.

3. Last but not least, travel to Italy and take a course at an Italian Language School. Following a course at a language school is a unique experience, that at least everyone should have done one time in their life. Learning a language in the country where the language is spoken gives you the opportunity to practice and get in contact with locals and their culture. This all makes a language school the perfect place to learn a language and finally get your goal in the new year.

The first two things you can do it home and are completely free. Follow a course at a language school can be expensive, but it's totally worth it. That's why Kappa Language School wants to give you all a present for the new year, hoping this will help you follow your dreams and plan your holiday in Rome. Click here book your discounted Italian language course in January 2017 now!

And that's it, buone feste to you all! We hope to see you in the new year to keep on helping you in the discovery of Italian language and culture!

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A shopaholic guide to the Eternal City Featured

Italians are famous for their fashion, the most famous luxury brands in this world are born there. Brands as D&G, Versace, Giorgio Armani etc. are becoming the cultural heritage of this country. Of course, you already know streets like Via Condotti, Via Cola di Rienzo or Via del Corso. All these streets are famous for their luxury stores and are easy to find in every tourist guide to Rome.

Now that you know mostly all the Italian words you need for your shopping adventure, in this article you will find all information to “shop till you drop” in the best shopping areas of Rome.

1. Centro commerciale Porta di Roma

portediroma-1024x768So, let's start with a low profile: Porta di Roma is the biggest shopping center of Rome, located outside the city center. It's the perfect mix of luxury stores and middle segment stores. You can find Michael Kors and Massimo Dutti in this shopping center, but also Footlocker and Pull&Bear. This commercial center doesn't only have clothes stores, it also includes a cinema, restaurants, bars and an arena for live shows. Also on rainy Sundays, you can enjoy this completely covered shopping dream, although locking yourself down in a shopping mall might not be your best option when in the Eternal City (even if it's raining outside).

Website: http://it.club-onlyou.com/PORTA-DI-ROMA How to reach: Bus line 80 from Piazza Venezia or Bus line 38 from Termini station

2. Monti area

lol_negozio_livelli_0006_a_mrf0197The Monti neighborhoodis a young and dynamic (although proudly historic) area with all kind of shops in small and cozy streets. In Monti you will find second-hand stores, handmade clothes stores, vintage stores and alternative style stores. Also, you will be able to visit boutiques with the newest fashion for a reasonable price (or at least more reasonable than other areas of the city center!). Monti is also a good neighborhood to learn Italian: here you can find the best Italian Language School in Rome 8-), surrounded by shops, restaurants and bars to spend your pranzo time and practice Italian with locals.

How to reach: Bus line 64, 40 direction Termini (stop: Nazionale- Palazzo Esposizioni) or Metro Cavour (blue line)

3. Porta Portese Flea market

porta-portese-2A milestone for every respectable visit of Rome, this market takes place every Sunday morning in the neighborhood of Trastevere. Here you will find a nice and inspirational mix of second-hand clothing, handmade jewelry, makeup, food, antiques and all kind of souvenirs that you ever wanted to have and you won't find in one of the many dreary traps for tourists scattered all over the city center. Take your time and browse all rows and stalls of this crowded market: here you will for sure find something unique that will make your day.

How to reach: Tram 8 Largo Argentina to Trastevere station from there you will reach the market in just a few minutes of walking

4. Via Condotti

natale-in-via-condottiYes I know, I was supposed to skip this part but... come on, it's Via Condotti! This is the shopping area where you can find BVLGARI next to Prada with on the other side Gucci and Tiffany's and co. There is a store of almost every kind of luxury brand that exists in this world. While have your shopping overdose, you can stop by for a coffee at the historic Caffé Greco or continue towards the magnificent Piazza di Spagna and have a tea at Babington's, the oldest tea saloon in the city. Also all around the piazza you will find luxury brands like Nespresso and Aqua di Parma. Although this area is mainly occupied by renown brands, on a deeper look you will also find particular and elegant local stores. Prices aren't properly affordable, but taking a look is completely free

How to reach: Metro A Spagna or by walking as a sidestreet of via del Corso.

These were just my own favorite places to go, but of course there is much more to discover in Rome. To me, as a shopaholic, Rome is really a heaven because there are all of my favorite brands. If you like shopping and the biggest brands of the world Rome is your place to be and of course if there will ever be an official Roma shopping route, I will let you guys know! For now, let’s grab your shopping bags and follow your heart (or your wallet). Divertitevi!

confessions-of-a-shopaholic-quotes-1_large

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Learn Italian words: le parole dell'abbigliamento! Featured

As a beginner in the Italian language, it can be hard to make conversations with locals. However, since I am a hopeless shopping addicted, I tried to speak to Italian shopkeepers as soon as I arrived in Rome. Guess what? They didn't understand nothing! That's why I decided to learn some useful Italian words and sentences about shopping that I wish to share with you today with a full article and an infographic... you will thank me later :) Let's start!

learn italian words about shopping with our infographic

The Italian word for "store" is Negozio, it is used for every kind of store for example Negozio di scarpe (but also Calzature) which is the Italian translation for "shoe store". When a store is open you will find the sign Aperto on the door, although when a store is closed you will find the sign Chiuso. In some periods there are big sales in Italy, and this period is called Saldi.

Well, now that you got all the major signs, let's take a look inside the shop for the most common Italian words for clothes and accessories.

La borsa = the bag Il vestito = the dress Le scarpe = the shoes Il cappotto = the coat La maglietta = the t-shirt La cintura = the belt Il maglione = the sweater I pantaloni = the pants La gonna = the skirt

Let's make it a little bit more difficult with some useful phrases during shopping.

  • When you want to know where the city center is: “Dov'è il centro?”
  • When you want to say that you would like to have something you start your sentence with the polite form “Vorrei...”
  • When you want to try something on and take a look at yourself in the mirror: “Posso provare...?”
  • When you want to ask the price for something: “Quanto costa?”
  • When you want to know if you can pay by card: “Posso pagare con il bancomat?”

Practice your Italian in the stores of Rome now and don't forget to join on of our Italian Language Courses to learn more practical words for shopping in Italy!

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